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Author: Josh Kaufman
Format: PDF
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 A survival manual for ambitious artists entrepreneurs ADVENTURERSYou have a Hydra: a grand, ambitious project you’ve always wanted to tackle. It feels overwhelming, unconquerable. Chop off one of a Hydra’s heads, and two more grow in its place.How will you ever defeat such a terrifying monstrosity – and live to tell the tale? In this illuminating fable, productivity expert Josh Kaufman explores the uncertainty and fear inherent in facing down any ambitious challenge, from starting a new business to completing a work of art.The risks involved can never be eliminated, but they can be understood, anticipated, and mitigated. Armed with an adventurer's insights into tackling unknown and fearsome challenges, you can tame a project of epic proportions.How to Fight a Hydra is an essential handbook for artists, creative professionals, and entrepreneurs tired of ignoring the call to adventure. So prepare for battle, brave soul. Draw your sword. Light your torch. In the darkness ahead, your Hydra awaits.

How to Fight a Hydra: Face Your Fears, Pursue Your Ambitions, and Become the Hero You Are Destined to Be

Author: David Garfinkel
Format: PDF
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In this book, you’ll learn how direct marketers shatter sales records with the written word.
Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process.
There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.
You’ll discover:
• How to build a powerful sales message that makes money • Secrets of headlines that all but force prospects to read your message • Easy shortcuts to creating profitable bullet points • Negative optism: a revolutionary new way to create empathy with prospects • Stories that boost sales—how to write them, step-by-step • Insider secrets for “amping up” the emotional power of your copy • How to put it all together to build trust in prospects and close the sale
Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you.

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word

Author: John C. Maxwell
Format: PDF
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 Get a masterclass from John C. Maxwell for leaders on the power of attitude and how it can make or break you, and the people you lead.
Good attitudes on a team do not guarantee its success, but bad attitudes guarantee its ruin.
New York Times best-selling author and leadership expert John C. Maxwell acknowledges that anyone who has tried to lead people with bad attitudes knows the frustration it can bring.
In Attitude 101, Maxwell helps you learn to:
<ul>
 <li>Recognize how individuals' attitudes impact their performance</li>
 <li>Pinpoint problem feelings, behaviors, and thinking in yourself and others</li>
 <li>Identify six common attitude problems that undermine teamwork</li>
 <li>Discover the secret to changing a bad attitude</li>
 <li>Create new definitions of failure and success that will improve performance</li>
</ul>
It’s important that you adopt the attitude that helps leaders keep going to the next level of success. With this concise and reader-friendly guidebook, you too can master attitude issues.
Attitude is contagious, therefore, you need to make sure your team is catching the right one!

Attitude 101: What Every Leader Needs to Know

Author: Scott Stein
Format: PDF
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A lifesaver for those drowning in the demands of leadership
Leadership Hacks is the business leader’s guide to getting things done. Over the years, the leader’s role has expanded to encompass more duties, more responsibility and more accountability — yet we’re still stuck with the same 24 hours in every day. The evolving business environment leaves many of us struggling to achieve against constantly shifting priorities, competitors and deadlines, and we are forever expected to do more with less. Is it even possible to make a real impact? Yes! This book shows you how to sort through the madness and get back to getting results. Identify your major speed bumps, and let the action-focused discussion gives you practical workarounds that will streamline your day and help you make things happen.
Covering hacks at personal, one-on-one, and team levels, this book is packed with tips, tricks and advice that will help you eliminate the distractions and harness technology; communicate effectively, delegate clearly and coach confidently; and make meetings and missions that matter for your team. You’ll achieve greater results, open the channels of communication and look like a rock star to those still struggling with the daily deluge.
<ul>
 <li>Identify what distractions slow you down</li>
 <li>Fast-track your productivity to do more in less time</li>
 <li>Streamline delegation so your people perform faster</li>
 <li>Re-route meetings into productive conversations</li>
 <li>Learn the communication and technology shortcuts that get faster results</li>
</ul>
Leaders are recognised for their results, but judged by their impact. Don’t let yourself fall victim to ever-mounting demands. Leadership Hacks shows you how to hack your day, shift your approach, boost your communication and start making your way to the top.

Leadership Hacks: Clever Shortcuts to Boost Your Impact and Results

Author: Derek Sivers
Format: PDF
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 You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.

When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.

He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.

Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.

Anything You Want: 40 Lessons for a New Kind of Entrepreneur

Author: Patti Smith
Format: PDF
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 WINNER OF THE NATIONAL BOOK AWARD
It was the summer Coltrane died, the summer of love and riots, and the summer when a chance encounter in Brooklyn led two young people on a path of art, devotion, and initiation.

Patti Smith would evolve as a poet and performer, and Robert Mapplethorpe would direct his highly provocative style toward photography. Bound in innocence and enthusiasm, they traversed the city from Coney Island to Forty-Second Street, and eventually to the celebrated round table of Max’s Kansas City, where the Andy Warhol contingent held court. In 1969, the pair set up camp at the Hotel Chelsea and soon entered a community of the famous and infamous, the influential artists of the day and the colorful fringe. It was a time of heightened awareness, when the worlds of poetry, rock and roll, art, and sexual politics were colliding and exploding. In this milieu, two kids made a pact to take care of each other. Scrappy, romantic, committed to create, and fueled by their mutual dreams and drives, they would prod and provide for one another during the hungry years.

Just Kids begins as a love story and ends as an elegy. It serves as a salute to New York City during the late sixties and seventies and to its rich and poor, its hustlers and hellions. A true fable, it is a portrait of two young artists’ ascent, a prelude to fame.

Just Kids: A National Book Award Winner

Author: Jolenta Greenberg and Kristen Meinzer
Format: EPUB
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 A humorous and insightful look into what advice works, what doesn’t, and what it means to transform yourself, by the co-hosts of the popular By the Book podcast.

In each episode of their podcast By the Book, Jolenta Greenberg and Kristen Meinzer take a deep dive into a different self-help book, following its specific instructions, rules, and advice to the letter. From diet and productivity to decorating to social interactions, they try it all, record themselves along the way, then share what they’ve learned with their devoted and growing audience of fans who tune in.
In How to Be Fine, Jolenta and Kristen synthesize the lessons and insights they’ve learned and share their experiences with everyone. How to Be Fine is a thoughtful look at the books and practices that have worked, real talk on those that didn’t, and a list of philosophies they want to see explored in-depth. The topics they cover include:
Getting off your device
Engaging in positive self-talk
Downsizing
Admitting you’re a liar
Meditation
Going outside
Getting in touch with your emotions
Seeing a therapist
Before they began their podcast, Jolenta wanted to believe the promises of self-help books, while Kristen was very much the skeptic. They embraced their differences of opinion, hoping they’d be good for laughs and downloads. But in the years since launching the By the Book, they’ve come to realize their show is about much more than humor. In fact, reading and following each book’s advice has actually changed and improved their lives. Thanks to the show, Kristen penned the Amish romance novel she’d always joked about writing, traveled back to her past lives, and she broached some difficult conversations with her husband about their marriage. Jolenta finally memorized her husband’s phone number, began tracking her finances, and fell in love with cutting clutter.
Part memoir, part prescriptive handbook, this honest, funny, and heartfelt guide is like a warm soul-baring conversation with your closest and smartest friends.

How to Be Fine: What We Learned from Living by the Rules of 50 Self-Help Books

Author: Jocko Willink
Format: PDF
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#1 New York Times Bestseller
#1 USA Today bestseller

The ultimate guide on leadership from the bestselling co-author of Extreme Ownership.

In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian sector, books offer information on everything from fixing a leaky faucet to developing an effective workout program to cooking a good steak.

But what if you are promoted into a new position leading your former peers? What if you don’t get selected for the leadership position you wanted? How do you overcome imposter syndrome, when you aren’t sure you should be leading? As a leader, how do you judiciously dole out punishment? What about reward? How do you build trust with your both your superiors and your subordinates? How do you deliver truthful criticism up and down the chain of command in a tactful and positive way?

These are all questions about leadership―the most complex of all human endeavors. And while there are books out there that provide solid leadership principles, books like Extreme Ownership and The Dichotomy of Leadership, there is no leadership field manual that provides a direct, situational, pragmatic how-to guide that anyone can instantly put to use.

Until now. Leadership Strategy and Tactics explains how to take leadership theory, quickly translate that theory into applicable strategy, and then put leadership into action at a tactical level. This book is the solution that leaders at every level need―not just to understand the leadership game, but also how to play the leadership game, and win it.

Leadership Strategy and Tactics: Field Manual

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